I've been working on and off as a freelance photographer since 1986, the early years of which were regular portrait/feature commissions for Sunday supplements, glossy magazines and national and international newspapers. However my fascination with industry, commerce and the corporate world has led me to increasingly focus my effort and attention on working for the corporate communications market. 

Initially the type of commissions undertaken for this sector was business portraiture, but in the last several years this frequently progressed to the creation of brand related imagery projects for large listed companies. These commissions, to create new image library assets, are primarily driven by three major factors:-

1. Traditional stock imagery is too generic, lacks authenticity and does not always reflect the brands distinctive style and core values
2. Managing the purchased rights to images from stock channels such as Getty or Corbis etc adds time and expense, not to mention potential liability!
3. Sharing images across a large organisation becomes a challenge, especially when half of them are buried in emails, CD's and outdated websites.

My style of work is fresh, clean and contemporary. My expertise is quickly building rapport with people who may well work on the shop-floor, to those who are senior in the boardroom. I make allies with managers who may not necessarily be key stakeholders i.e. in the creation of new brand imagery; I work with little fuss and my editorial background has given me the skills to quickly setup and dismantle complex lighting. On a typical shoot day I can be highly productive in creating great images that adhere to brand iconography. The resultant images are used right across an organisations communication channels including social media, website, printed brochures, marketing collateral, responses to tenders and other outlets with no additional licensing fees
http://www.behance.net/chrisgeorge
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